Marketing the Church requires local efforts, sharing Gospel

Irish Bishop Paul Tighe, adjunct secretary of the Pontifical Council for Culture, spoke March 10 at the South by Southwest Festival in Austin, Texas. At right is Helen Osman, a communication adviser. Bishop Tighe said of the festival, “Despite all the sophistication, coolness, sarcasm and the irony at an event like this, I think if you speak with authenticity, there’s still a possibility of touching people’s hearts.”

AUSTIN, Texas — McDonald's, Apple, Starbucks and ... the Catholic Church?

In terms of recognizable organization names, the Catholic Church has to rank near the top. But, does it view itself as a brand to be marketed?

Video series offers Gospel guidance for the Lenten journey

Father Aktham Hijazin distributed ashes at a Mass Ash Wednesday at Annunciation Church in Beit Jala, West Bank.

NASHVILLE, Tenn. — One of the biggest challenges of Lent, for many people who are caught up in the demands of everyday life, is to set aside meaningful time during the penitent season to forge a deeper connection with Christ.

"Despite our busy-ness, we need to find a way to pay attention to God" during Lent, said Father Ed Steiner, rector of the Cathedral of the Incarnation in Nashville.

I THOUGHT YOU SHOULD KNOW | We are selected by Jesus to witness His Gospel values

The readings for the Fifth Sunday in Ordinary Time reveal the goodness God desires to place in the hearts of His people.

In the first reading from Isaiah, God tells us that when we share the goodness He has bestowed upon us, we will experience His godliness within ourselves.

POPE’S MESSAGE | God doesn’t barter, rewarding the good, punishing the bad

Pope Francis passed a crucifix at his general audience May 11 in St. Peter’s Square at the Vatican May 11. The pope’s catechesis focused on the Gospel parable of the prodigal son.

VATICAN CITY — Salvation has nothing to do with the tidy business of bartering — earning God's love in return for good behavior, Pope Francis said.

"If you do well you get a reward; if you do poorly you get punished. This is not the logic of Jesus," whose ability to love and forgive is unconditional and infinite, the pope said May 11 at his weekly general audience.

The pope reflected on the Gospel parable of the prodigal son, which teaches everyone is a child of God not because of one's merits or actions, but because of God's "unchanging love and ready forgiveness."

I THOUGHT YOU SHOULD KNOW | Let Christ's power over sin work through us

Bishop Robert J. Hermann

When I first got involved with Charismatic Renewal, or Renewal in the Holy Spirit, I was amazed to see the power of Jesus Christ operating through ordinary lay men and women. When they prayed over people, those people changed. The authority of Jesus Christ worked in and through them.

BEFORE THE CROSS | Finding challenges and blessings in God's call

Archbishop Robert J. Carlson

This week, we begin a cycle of readings from Genesis, the first book of the Bible; and we celebrate the feasts of three martyrs: St. Thomas More and St. John Fisher on June 22 and St. John the Baptist on June 24.


The cycle of readings from Genesis will take us from chapter 12 to chapter 50. These chapters tell the stories of Abraham, Isaac, Jacob and Joseph. The story goes all the way from God's calling of Abraham through the almost-sacrifice of Isaac, from Jacob wrestling with the angel to the settling of the Israelites in Egypt in the time of Joseph.

Syndicate content