evangelization

Marketing the Church requires local efforts, sharing Gospel

Irish Bishop Paul Tighe, adjunct secretary of the Pontifical Council for Culture, spoke March 10 at the South by Southwest Festival in Austin, Texas. At right is Helen Osman, a communication adviser. Bishop Tighe said of the festival, “Despite all the sophistication, coolness, sarcasm and the irony at an event like this, I think if you speak with authenticity, there’s still a possibility of touching people’s hearts.”

AUSTIN, Texas — McDonald's, Apple, Starbucks and ... the Catholic Church?

In terms of recognizable organization names, the Catholic Church has to rank near the top. But, does it view itself as a brand to be marketed?

Evangelization may be key to getting more people at Mass

John Schwob, the "numbers guy" for the Archdiocese of St. Louis, offers one word to address the decline of Catholics' participation over the years.

"Evangelization," he said, succinctly.

The director of the Office of Pastoral Planning, Schwob churns out, mines and analyzes data in massive amounts. Virtually all of the statistics in the archdiocese run through him: demographics for a parish, an area or the archdiocese as a whole; enrollments for Catholic schools; plus, baptisms, first Communions, confirmations, marriages, offertories, Mass attendance and more.

SEEK 2017 inspires college students to evangelize on campuses

Young adults prayed at Mass as part of the Jan. 3-7 biennial SEEK conference in San Antonio, Texas. The event was designed to bring evangelization efforts to college campuses.

SAN ANTONIO — In need of reigniting the fire for his Catholic faith, Jeremy Martins found the flame he needed at SEEK 2017.

"SEEK is the log I was waiting for," said Martins, a junior at Benedictine College in Atchison, Kan. "It has been two years since a real encounter with Christ."

Sacred music evangelizes, lifts up hearts

The Benedictines of Mary, Queen of Apostles rehearsed songs in their new chapel in Gower, Mo., in February.

VATICAN CITY — 'Tis the season for a huge assortment of holiday concerts and carols to choose from, making Advent and Christmas a unique period for reminding people of the evergreen beauty of sacred music.

And music can be that gentle lure that helps welcome and embrace those who have become distant from the Church, said one liturgy and music expert.

WINE gives boost to women in evangelization work in the Church

Kelly Wahlquist, author and national speaker, founded “WINE: Women in the New Evangelization.” Wahlquist met with women at the Daughters of St. Paul bookstore in Crestwood to talk about the important role that women play in the new evangelization.

Kelly Wahlquist was sipping on a glass of wine, overlooking a Napa vineyard as she pulled up the news on her laptop.

Newly named Pope Francis had just given one of his first impromptu airplane interviews, in which he called on a more "profound theology of women," Wahlquist told a group of women at a Nov. 2 talk hosted by the Daughters of St. Paul at Pauline Books and Media in Crestwood.

Marked by love

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COCHABAMBA, Bolivia -

They're the children of children who've been living on the streets. Babies born to drug-addicted mothers. Youngsters who've seen horrible things or been abused.

Here, they find love.

It's a 2-year-old lovingly embraced by a staff member. A baby fed by a woman religious. A 3-year-old encouraged and given structure from his classroom teacher. A child with prosthetic leg helped by a physical therapist.

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