bishop paul tighe

Marketing the Church requires local efforts, sharing Gospel

Irish Bishop Paul Tighe, adjunct secretary of the Pontifical Council for Culture, spoke March 10 at the South by Southwest Festival in Austin, Texas. At right is Helen Osman, a communication adviser. Bishop Tighe said of the festival, “Despite all the sophistication, coolness, sarcasm and the irony at an event like this, I think if you speak with authenticity, there’s still a possibility of touching people’s hearts.”

AUSTIN, Texas — McDonald's, Apple, Starbucks and ... the Catholic Church?

In terms of recognizable organization names, the Catholic Church has to rank near the top. But, does it view itself as a brand to be marketed?

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